Brand vs. Non-Brand Market Share Analysis
Segment your search queries into branded and non-branded terms to understand market share capture and identify opportunities for growth.
About Brand vs. Non-Brand Analysis
Why Analyze Brand vs. Non-Brand?
Understanding performance differences between branded and non-branded search terms reveals:
- • How dominant you are on your own brand terms
- • If competitors are stealing your branded traffic
- • Opportunities to grow in generic category searches
- • Where to optimize ad spend efficiency
Key Insights:
- • High Brand Share: You dominate your brand terms (good)
- • Low Brand Share: Competitors are poaching (action needed)
- • Low Generic Share: Growth opportunity exists
- • Ad Cannibalization: Test reducing brand PPC spend
How to Use This Tool
1. Enter Brand Keywords:
• Add your brand name and variations
• Separate multiple terms with commas
• Include common misspellings
2. Upload SQP Reports:
• Select one or more CSV files
• Tool will segment automatically
3. Analyze Results:
• Compare brand vs. non-brand metrics
• Identify share gaps
• Plan optimization strategies
Configure Analysis
Enter your brand name and variations. The tool will identify queries containing these terms.
or drag and drop
CSV files up to 50MB each
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